Lu Diamond Flowers was established in 2013 by Lucy Houghton in her hometown of Auckland, New Zealand.
Since its inception the gorgeous Lu, through her infectious creativity and unique modern style, has created a loyal floral following New Zealand wide.
Lu is inspired by seasonal floral, which her and her incredible Lu Diamond Flowers team transform into custom arrangements to suit individual clients’ personal aesthetics. Only the best floral is hand selected and thoughtfully paired to create a design that showcases its own natural beauty; never forced or contrived.
Collaboration and Lu's contagious passion for creating beautiful work alongside like-minded people is the underlying essence of Lu Diamond Flowers. Lu and her amazing team thrive off the excitement of customisation and are constantly pushing creative boundaries by going above and beyond for their ever expanding circle of clients and fellow creatives including Ecoya, George and Edi, The Together Journal, Ruby, PS I Love You Events, Viktor and Rolf (Loreal NZ), One Lovely Day Styling and Mildred and Co.
Lu Diamond Flowers is bold but approachable, to the point but kind, unique and beautiful.
WORDS BY JESSE VICTORIA ROBINSON